With its price range, it’s clear that Sprout Social is targeting big businesses with money. But for that high price tag, it comes with a cleaner, more user-friendly design that doesn’t skimp on the features on offer. With comprehensive analytics reports, advanced publishing tools, and even social media CRM, it’s one of the most powerful built-in social media image editors on the market, and even a complete package that makes social media publishing and management a breeze. There’s one downside, though: the list-finding and influencer tools are less than those of its competitors.
Overview: A perfect solution for social media management
Although Sprout Social is newer than most of the social media management tools we’ve reviewed, it’s easily one of the best.
With the ability to benchmark yourself against competitors and analyze data including daily mentions and engagements, Sprout Social gives you a wealth of business intelligence at your disposal.
Whether you want to link all of your social media accounts to manage them from one place, or track influencers in your niche, Sprout Social has a few tricks up its sleeve to deliver this information at competitive prices.
Why choose Sprout Social?
- Connect all your social media accounts
- Find and engage with influential users
- Create in-depth reports for your clients
- Wondering if Sprout Social is the best option for your social media strategy?
Let us tell you!
Sprout Social Features: Great features but could be better
The one area that keeps Sprout Social from making it to the top ranked tools list is features. It doesn’t lack features. However, some of the features are simply not detailed enough, and lack depth.
For example, I loved that you can schedule messages, which is key for any social media addict, but for a marketer who wants to start their week by uploading a bunch of messages, Sprout Social won’t let you do that, as it only allows you to select one message at a time.
One of the nicest touches is the fact that you can view and measure trends as they change over time. This will help you identify new topics that your followers are interested in.
Sprout Social 4
The usability factor and features that Sprout Social offers are great, there are no confusing statistics or graphs, everything is easy to understand and clearly presented.
Ease of use: A carefully designed website
Sprout Social uses the latest technology in both its website and services. This makes using Sprout Social a very positive experience, with easy navigation to all the important features.
As soon as you log in for the first time, you will know exactly where to go and how to get started. All the tabs clearly define what you will find behind them, which makes life a lot easier.
One of the biggest features in addition to this is the dashboard, which collects different types of data from your social media accounts, and displays it in a stylish infographic display. You can quickly search by looking at demographic trends and group trends over the past week or month.
In short, the interface is great and very easy to use so that anyone can get started without a problem.
Support: Immaculate support section, powered by ZenDesk
Sprout Social has a knowledge base of FAQs, and a selection of tutorial videos that will help you get the most out of the platform and improve your social performance.
They also have a live chat, which you can find under the settings icon when you log in.
Finally, there is an email address and a US phone line that are readily available in the footer of their website.
- Email Support
- Phone Support
- Live Chat
- Knowledge Base
- Video Tutorials
Pricing: Other services are cheaper but you get a free trial
The great thing about this section is that you can sign up for a free 30-day trial of any package, without entering your credit card details. This solution is ideal for those who are security-conscious, or may forget to cancel after 30 days.
The price range is relatively high if you only plan to use it as a social media management tool. However, agencies and advanced users will be able to take advantage of some rare features, such as monitoring specific keywords, locations, and profiles and using the CRM feature to get to know your clients better.
